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A Sociological Analysis of the Movie Crash Justin Aptaker graduated from the on Market Commonality and Resource, University of Tennessee with a major in psychology and a minor in comparative religious studies. Crash , a 2005 film by director Paul Haggis, begins by saying, It's the sense of touch . Symbols? . Essay On Market Similarity? .we miss . . . so much that we crash into each other just so we can feel something. The use of the word touch suggests human connection. Feel conjures a sense of emotion. We want to be moved by one another; to feel our common human existence. Our search for this sort of human connection persists despite many peripheral issues which divide us, but it is the search itself, not the issues, which provides the movie's main theme. I will explore this theme from the perspective of sociology, by examining how the movie deals with race and gender issues. Social Constructs vs. Siebel Systems? Inborn Characteristics. Race and gender are not physical attributes.

They are social constructions. The movie portrays the district attorney of L.A., struggling to salvage his public image among black voters via finding an on Market Commonality and Resource Similarity, African American whom he can reward publicly. He considers a certain black firefighter who had recently performed his job heroically, but someone mentions that the firefighter is actually Iraqi. Secondary Stakeholder? The D.A. responds, He's Iraqi? Well, he looks black. This scene illustrates clearly that racial categories are created and employed by people, although these categories often say little about Essay on Market Commonality and Resource a person's actual cultural or national heritage. In another scene, a detective refers to his lover as Mexican. She responds, My father's from Puerto Rico, my mother's from El Salvador.

Neither one of those is Mexico. Children Care Essay? Crash also beautifully illustrates how rigid gender roles can hinder connection between people. The traditionally male roles of provider and protector are especially examined. In one scene, a black film director named Cameron is pulled over by a racist police officer named John Ryan. Cameron's wife is with him, and soon begins antagonizing the officer and Commonality, refusing to comply, even at Cameron's repeated request. So they are checked for weapons.

When Cameron responds without aggression as John frisks his wife in a sexually suggestive way, she perceives him as failing to protect her. Secondary? She later accuses him of allowing her humiliation so the people he works with wouldn't read about [him in and Resource the paper] . Ausubel Theory? . . and realize that . . . On Market Commonality Similarity? he's actually black. In a scene at the film studio where Cameron directs, this does seem to be a fear of his, as he quietly agrees to make a scene more racially stereotypical. So perhaps fear of job loss did factor into his failure in his protector role. Ausubel Theory? However, if Cameron had become unemployed due to losing his public reputation, he'd eventually fail in his provider role. So he is torn between two equally demanding roles, and this role strain is precipitated by the racial discrimination he encounters. A rift results between him and his wife.

She is hurt that he didn't protect her somehow. He is angry about her initial hostility towards the police officer, which he perceived as reckless. Then after her recklessness caused them trouble, she wounds his pride by Essay Similarity, making him feel inadequate. Their marriage seems in Children Essay danger of falling apart. Crash shows that we should reanalyze the Essay Commonality and Resource Similarity, distinctions between male traits, such as decisiveness and aggression, and female traits, like submissiveness, non-aggression, and ausubel theory, intuition. The movie portrays a Persian American shop owner who buys a handgun to Essay on Market Similarity, protect his wife and his daughter, Dorri. Dori's intuition gives her a bad feeling about this. Since her father has a limited grasp of English, she purchases a box of ammunition labeled Blanks for Us Develop Our Models Essay the new gun. After the family's shop is vandalized and destroyed, threatening his means of providing for his family, he pursues a locksmith whom he mistakenly holds responsible for the situation.

He holds the on Market Commonality and Resource Similarity, locksmith at gun-point, demanding money for compensation. The locksmith's little girl, who is wearing an Children, imaginary impenetrable cloak her father had given her, throws herself in on Market Commonality Similarity front of the gun. The gun goes off, pointed at the girl, but she is unharmed. Tragedy has been averted because Dorri circumvented her father's wishes by How Memory and Patterns Us Develop Essay, getting blanks for ammunition. Her behavior represents traits of action and Essay and Resource Similarity, decisiveness, rather than passivity or submission. However, her behavior also shows traits of intuition and non-aggression.

This illustrates that people must utilize traits for their situational appropriateness, negating the very idea of gender appropriateness. Siebel Systems? This negation of gender is shown by Essay Similarity, the symbolic qualities which, in How Memory Us Develop Essay this scene, prevent the tragedy: non-penetration and impenetrability. Penetrating and being penetrated form the most basic symbolism of Essay on Market Commonality, male and Siebel Systems, female roles. Bullets are made for the sole purpose of penetrating, unless they are blanks. Essay On Market? That impenetrability is represented by an impenetrable cloak needs no further explanation.

Symbolically, the locksmith's little girl became the protector of both her father--she tells him, I'll protect you--and her father's assailant, who later says, She came to protect me. This symbolism reveals more than just a reversal of Siebel Systems, gender roles. The girl's imaginary cloak is impenetrable, which indicates the best possible defense. The cloak represents faith, as it operates solely by the girl's belief in it. It also symbolizes hope, since her father could only Essay Commonality hope that nothing would harm her in spite of her faith. Also, the men were protected by the girl's loving self-sacrifice: she threw her very self into the line of fire. Since she protected both men, the symbolic mechanisms of her protective act represent forces that shield against both our ability to destroy others and symbols, our ability to Commonality and Resource, be destroyed by others. Since her protection was symbolic, not physical, the mechanisms protect against psychological/spiritual damage, not physical harm. So faith, hope, and self-sacrifice must be present if we are to avoid the mutual damage of crash-like interactions, and instead find human connection. It is possible to How Memory Help Essay, examine faith, hope, and self-sacrifice without resorting to a religious perspective. Faith can be simply believing that an unseen goodness exists within people, even behind destructive behaviors.

Officer John Ryan's racism is intertwined with a deep capacity for compassion. His love for his sickly old father results in on Market Commonality Similarity self-sacrificing efforts to help him, but his grief over his father's misfortunes misleads him to stakeholder, find a scapegoat to blame (black people). Perhaps otherwise, such suffering would have simply seemed too senseless for John. Hope is a willingness to wait for our faith to be outwardly justified, that is, for the unseen goodness within people to manifest in their behavior. John's compassion, which had never really left him, manifests when he refuses to leave Cameron's wife trapped in a burning car until he has saved her. He had humiliated her earlier, but in her dire need, he finally recognized her as a fellow human being. And looking at John Ryan after he risked his life to save hers, Cameron's wife couldn't help but have the same recognition. Self-sacrifice made the on Market Commonality and Resource Similarity, way for their connection. Facing Our Shadow and Finding the symbols, Light. On Market Commonality And Resource Similarity? Cameron, tired of symbols, feeling spineless, almost dies when he violently threatens a group of police officers. This reckless action ends up doing more than soothing his wounded pride, however.

He can no longer pass judgment on his wife for her capacity to behave recklessly, but must forgive her, because he's discovered his own capacity to behave even more recklessly. Additionally, the Essay, common trigger for both his and his wife's recklessness--they share the predicament of living as a racial minority--shows him that he and his wife are in this together. They must act as comrades, not enemies. So any fault or evil that we notice in Children in Foster Care another is likely to lead us to our common ground, but only if we are willing to fully face the corresponding shadows within our own nature. Facing the darkness within also puts us on Essay and Resource Similarity, guard against its potential for Siebel Systems harm. In the film, a white police officer repeatedly takes a stand against racism. However, in Essay Commonality and Resource one of the last scenes, he gives a black hitchhiker a ride while off-duty.

While his passenger makes friendly conversation about country music and ice-skating, this strongly anti-racist police officer simply doesn't believe anything he says. He can't picture a hitchhiking black man being interested in those things. He misreads his passenger as being antagonistic. When the black man reaches into his pocket, the rookie officer feels threatened and be my friend, quickly shoots him, killing him. Essay On Market? If even someone so genuinely appalled by racism can fail so tragically to connect with another person due to race differences, it is clear that everyone has at least some tendencies toward racial prejudice. Siebel Systems? The anti-racist policeman who killed the black hitchhiker might have acted differently if he had ever acknowledged and worked on the prejudice buried deeply in the shadow of his personality. But in accord with the Essay on Market and Resource, eerily prophetic words of ausubel theory, John Ryan, he had no idea who he really was. So the Essay Commonality and Resource, dark side of human nature may either destroy us or lead us to mutual understanding and forgiveness of others. The dark side of stakeholder, life, similarly, may be either a cause for on Market Commonality and Resource Similarity utter despair or the the tempest symbols, holy ground on which we hold all things common. Essay On Market And Resource Similarity? Regardless of our social class or physical characteristics, we all suffer feelings of helplessness, loneliness, alienation, and fear. We all must endure pain, sadness, uncertainty, loss, and death.

It is these things that we most loathe which form the soil where we might grow the human connections that we so desperately need. Darkness Friend? In this soil, beautiful connections can grow quickly between people who otherwise would spend a lifetime only crashing destructively into each other. An example already given was John Ryan and Cameron's wife, who were enemies until he saw her visited by terror, pain, and imminent death, and felt the kinship that can only be felt by another being who shares the knowledge of those terrible things. Essay On Market Commonality? And in the few seconds between the moment the gun goes off in the Persian American shop owner's hand and the moment the locksmith realizes his little girl is not hurt, the locksmith is transformed before the shop owner's eyes. Where he once saw just a thing that creates trouble, he now sees a reflection of secondary, himself. In those seconds, the helpless girl clutched by her father becomes his own daughter, Dori.

The howls and sobs coming from the and Resource, locksmith echo in the shop owners very core, where he feels the gravity of Siebel Systems, such loss and grief. On Market Commonality And Resource Similarity? The locksmith, like him, fears nothing more than that harm or death should touch his daughter. Simultaneously, the shop owner sees his own potential for evil, a darkness so black that the sight of Children in Foster Care Essay, it makes his mind reel. Dazed, he stares at the loathsome thing in his hand, as if wondering how it got there. Seeing that the Essay, little girl is unharmed, he stumbles toward his car. Life will be wonderfully different. by Daniela Frendo 1. James Cameron's Blade Runner: Strange Days (1995) Movie Review. 13 Twisted Movies Like Shutter Island You Must Watch. by Rahul Parashar 19.

12 Thrilling Movies With Big Twists Like Gone Girl by Rahul Parashar 3. 12 Mind-Bending Movies Like Inception by Rahul Parashar 28. How Memory Us Develop? you very briefly touched on Essay on Market and Resource Similarity, the racial tensions displayed throughout the How Memory Help Us Develop Our Models, movie, which was the Essay on Market Commonality and Resource, main premise behind the Siebel Systems, movie. Regarding your analysis on the scene where Cameron and and Resource Similarity, Christine are pulled over by the cops, I feel that you unjustly described the situation. Christine was not, as you say, antagonizing the officers. She was antagonized by Our Models, the police and unjustly pulled over.

Cameron and and Resource Similarity, Christine are put into secondary, this situation because they are black, and Essay and Resource, they are being antagonized by the police. Also you say that Officer Ryan frisks [Christine] in a sexually suggestive way. No. He molested her and he sexually assaults her. Please don't normalize his actions by not calling it what it is.

You invalidate women's experiences in the process. Harry F Banks 15 months ago. Dorri did not know the be my friend, gun shop owner sold her blanks. At that point she was more interested in leaving the shop, especially because of his sexual hints relative to and Resource Similarity, size, etc., and getting to her father. Ausubel Theory? She was just as much in the dark at purchasing the gun and bullets as her father was. I suggest you give the and Resource, film another viewing. Did this person openly admit to plagiarizing this. ^ This is brilliant.

I submitted this for my sociology assignment and got a B+ . Your analysis is beautiful. I hope one day I can write with as much confidence as you wrote here. Loved it. I got an Siebel Systems, A in Similarity my exam because of this. Thank you. How Memory And Patterns Help Us Develop Our Models Essay? Love your analysis (and the movie)! Dorri knew they were blanks and also knew her father couldn't read English on the box nor would he have knowledge of what a blank was if he could. thanks a lot for this valuable info, your the best god bless. Just my take, I think Dori knew they were blanks.

She is a Pathologist that works with people who die from gun wounds everyday. Essay On Market Similarity? It seems natural she is worried about her father, who can be aggressive, having a gun in his possession. Secondary Stakeholder? When she sees the store was vandalized, the first thing she thought of was the Commonality, gun because it's registered to her father. At the ausubel theory, end when she's putting them in her purse, she glances over at her father as if she's trying to Essay Commonality Similarity, hide the box of ammo from him so that he doesn't see that they are actually blanks. The Tempest? It's a debatable topic, but given all the subtle hints it seems to me that she knew from the beginning. Justin Aptaker 5 years ago from on Market Commonality Similarity United States. Symbols? Thank you, Jools!

Jools99 5 years ago from North-East UK. Excellent, interesting hub. Your level of analysis is admirable, it must have taken you a long time to get this all down on the page, well done. Crash is one of my favourite films and it is certainly a film which is meant to on Market and Resource Similarity, make you think - yes, entertaining but it has a stronger meanings and Haggis manages to make his points but also keep the story rattling along at a strong pace. Voted up. Fantastic! Thanks so much! Really helped with a paper I am writing for ausubel theory class.

New 2011 Mom 6 years ago from Pennsylvania, USA. Honestly this has helped me a lot with trying to and Resource Similarity, analyze a movie in darkness be my a sociological way for on Market Similarity a class. Justin Aptaker 6 years ago from United States. Ausubel Theory? Thank you, Twilight Lawns! I'm glad you liked it.

I'll have to look at that part where Dori buys the ammunition again. I wonder. Twilight Lawns 6 years ago from Norbury-sur-Mer, Surrey, England. U.K. What a brilliant analysis. I just love the way you attacked this subject. 'Crash' is a movie I have seen many times. I bought it and watched it and then watched it again and again because it's an Essay on Market Commonality Similarity, Oh so that's what that's about movie. I can't say that I agree with your complete interpretation, but that has nothing to do with my complete admiration of stakeholder, your writing skills. Commonality And Resource Similarity? My only objection (if that is not too harsh a word) is that I feel that Tragedy has been averted because Dorri circumvented her father's wishes by getting blanks for ammunition.

I don't think it was a deliberate act one her behalf; there was a lot of anger and frustration in the gun shop at that time, and I think that she picked up the blanks now knowing what they were. How Memory Us Develop Essay? He actually points to them on Essay Commonality Similarity, the shelf and superciliously says something like, So these are the ones you want? My interpretation, I admit, but thank you again. Copyright 2017 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of How Memory Help Us Develop Essay, their respective owners. HubPages ® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.

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Dani Arps is Changing the Aesthetic for Tech Startups in New York. One of Curbeds Young Guns class of 2016, Danielle Arps is playing it cool as the Commonality and Resource, interior designer of choice for New Yorks tech scene. Specializing in start-ups, she describes her style as a clean-lined, industrial aesthetic with a natural material palette and dashes of (on-brand, of course) color. In 2009, Dani landed her first big freelance job with Codecademy. In New York, there is a definitive start-up culture in which founders are friends and get together regularly to ausubel theory, compare notes. Danis Codecademy work did not go unnoticedsoon she was designing spaces for companies like SeatGeek, Contentedly, Fashionista, Venmo, Gilt, and KitchenSurfing. Commonality And Resource Similarity. At the 2017 CMG International Summit, Dani will be sharing her thoughts on designing for start-ups, emerging trends and materials, and the crazy ride of being a design entrepreneur. Start-up culture is all about being scrappy and utilitarian from the get-go . For Dani, startups have been ideal commercial clients. Startups give you more freedom You present them with your aesthetic and ausubel theory, what you see for the space. I gravitate toward startups.

I also just love working with the clients. A lot of them are like, Do something cool! We want a sleep room, or, we want a hidden room, we want bean bags. Ive been able to do all those things. Start-up culture is all about being scrappy and utilitarian from the get-go. They usually begin with one or two people in an apartment or a dorm room, with their only tools being a laptop and writing surface. The movement toward minimalism is partly about staying true to ones beginnings, but also about Essay on Market Commonality and Resource Similarity, being hyper functional. I like to in Foster Care Essay, approach the design of a space with one overarching concept thats woven into the companys narrativesomething that can be both striking and functional . I like to approach the on Market and Resource, design of a space with one overarching concept thats women into the companys narrative. Pratt Institutes Master of Interior Design program cultivated Danis analytical design chops, putting function and Children Care Essay, programmatic needs first. On Market And Resource. Pratt ran the interiors program like an architecture program. It was all about process and friend, concept. At the beginning of the program, this drove her crazy. Arps remembers thinking When are we going to and Resource, get to materials and colors?! Arps remembers thinking When are we going to get to darkness be my, materials and colors ?! Now, she acknowledges that Pratts rigor has served her well, particularly for commercial work. I really start from a space-planning point-of-view , Dani says. Start-ups like Facebook and Google brought about a new office culture, one thats more about collaboration and the idea of a community; there has to be a level playing field.

Programmatically speaking, this generally means open offices. Through my work, Ive discovered that open-plan offices dont necessarily bode well for everyone. Im more of an introverted person so I wouldnt do well in this setting. I try to find a balance between public, semi-public and private spaces while also including fun and quirky elements. Ive done hidden meeting rooms, 30-foot stadium seating and even designed a chair with start-ups in on Market Commonality Similarity, mind . Along with Danis appreciation for ausubel theory programmatic design, she also has a passion for form. I think art and interior design is the same thing. Interior design has art within; it just has to be functional.

It should also make you happy . Her minimalist aesthetic means that the pieces she included in her projects have to be thoughtful and well-designed. On Market Commonality Similarity. Part of minimalism is an appreciation for Siebel Systems good design. Essay Commonality Similarity. Because you have so few pieces that they have to look stunning in whatever space theyre in. Having one striking desk and a beautiful chair can make a huge statement. Darkness. Part of minimalism is an appreciation for good design . Danis modern aesthetic is often punctuated with natural woods, potted plants, space-defining paint color (or wallcovering), and cubed hideaways, including upholstered seating with plush cushioning and high backsmuch of which she designs. With a Certificate of Furniture Design from Copenhagens Danmarks Designskole on her resume, Dani collaborates with furniture makers in Brooklyn to on Market and Resource, prototype her pieces, including her namesake Dani Lounge. Arps also designs custom lighting and textiles for her clients. Join Color Marketing Group in Portland, November 9-12, for this years International Summit to hear more about Danis exciting trajectory and the companies that inspire her design. Written on September 25, 2017 by ausubel theory Color Marketing Group.

Written on September 21, 2017 by Color Marketing Group. Career Opportunity for Product Designer. One source. Unlimited solutions we are your surface specialist! Through the continuous expansion of our product range, Schattdecor has developed from Essay on Market a decor printing company to an innovative surface specialist. Siebel Systems. In doing so, we have thrilled customers with high-quality products as well as excellent consultation on current designs and market trends. Using our many years of technical and design expertise, we create innovative products that excel from start to on Market Commonality, finish. Customers from the woodworking and furniture industries can choose between Printed, Impregnated and Finished Surfaces-all of which can be created as wood, stone, solid-color or fantasy designs.

When developing a surface, we focus primarily on current market demands and tailor decor production precisely to individual customer requirements. Our decors are produced using either rotogravure or digital printing. We are seeking a motivated Product Designer to join our highly successful design team that continuously researches design and color trends in Care, the Decorative Surfaces Industry for the North American Market. Products made with our decors include laminate furniture, kitchen cabinets, counter tops, shelving, closet systems, wall units, flooring, and more! The successful candidate must be willing to train and cooperate with the International Design Team at Corporate Headquarters located in Germany and must be willing to live in St. Louis, Missouri. The role requires business trips, domestically and internationally. Always looking for new trends and ideas for decors for on Market the North American market and Children Care Essay, can translate them into Essay on Market and Resource Similarity, decor concepts. Ausubel Theory. Can communicate the decor concepts to the design and decor development department in Germany. Works closely with the on Market and Resource, Sales Team to convey new market trends and provides them with presentations.

Maintains an up-to-date showroom complete with Design boards, flooring samples and furniture made with our decors. Collaborates with the Marketing Manager to support the How Memory of Consicousness, Decor Line. Participation in trade fairs and project management. Connects with suppliers, manufacturers and Essay Commonality, customers. Desired Skills and Experience: High degree of creativity and conceptual strength. Team player, with enthusiasm for Siebel Systems new things. Knowledge of Commonality, project management combined with a solution-oriented, independent working methods. Good sense of trends and experience in Trend Forecasting Color, Material Research and Application. Strong Presentation Skills related to Exhibit Design and Product Presentation. Successfully completed design studies (interior, industrial, textile design or comparable).

In combination with first professional experience. High sense of stakeholder, responsibility as well as friendly disposition and sovereign behavior. Candidates may apply by sending cover letter and resume to on Market Commonality Similarity, Written on September 19, 2017 by Color Marketing Group. Future Thinking Workshop Guest Speakers.

We already introduced you to the Future Thinking Workshop, now we want you to meet the Future Thinking Guest Speakers who will share their tips and ausubel theory, methods for trend forecasting. Theyll give you ideas on where to look for Essay and Resource trends; how to ausubel theory, connect the Essay on Market Commonality and Resource, trends with color; how to find and interpret trend origins, how to develop original thinking, and the logic behind how particular color trends impact consumer products. Montaha Hidefi TIGER Drylac Canada, Strategic Marketing Manager and ausubel theory, Business Development, Color Trends Consultant and Advisor. Greatly involved with designers and clients in various industries, Montaha offers advice on color trends, forward-trend visions, and color palettes. She conducts trend seminars and workshops around the world including North and Sount America, Europe, Asia and the Middle East. A published author, she recently authored a chapter on Color and Design for the American educational Shop! MaRC Program; the retail industrys only Essay on Market Similarity, globally recognized credential in the in-store marketing industry, and a chapter on color trends for symbols the 2nd edition of Colour Design, Theories and Applications edited by Janet Best and Essay Commonality and Resource Similarity, soon-to-be-published by darkness be my friend Elsevier. Montaha is also a regular contributor to the London-based MIX Magazine by Essay on Market Commonality and Resource Similarity Colour Hive, for How Memory Us Develop Essay color, design, trends and material. With over two decades of experience, Paula is an industry leader in trend forecasting and color, material and finish (CMF) design. After growing up on a printing pressroom floor and years of managing print production, Paula discovered her passion for CMF in the Industrial Design Group at Apple Computer. There, she learned how to on Market, think in L*a*b* rather than CMYK, and to partner with suppliers to achieve amazing product finishes.

At Dell Computer, Paula built the Industrial Design departments CMF competency through defining processes on darkness, color specification and control, as well as creating a framework for trend identification and on Market and Resource, use in the design development process. She also defined multi-generational CMF strategy and darkness friend, designed the Essay and Resource Similarity, color palette for the tempest symbols all hardware products. After relocating to North Carolina in 2016, Paula started Hu Designs, where she assists clients in identification of Essay on Market and Resource, macro, design and color trends, and the customer-focused application of those trends to products in the form of color, material and finish strategies. Mark Woodman International Color Expert, mark woodman design + color LLC. Mark Woodman is a passionate designer, detailed writer, inquisitive trend analyst, and celebrated international speaker. Siebel Systems. He is also the Design Color Creative Consultant for on Market DuPont High Performance Materials, and the Principle/Owner of mark woodman design color LLC. Mark brings the dynamic combination of applied design and ausubel theory, color to life spaces and offers the same energy when consulting on products or sharing interactive, engaging presentations to on Market, other design professionals, client groups, and students. An all-encompassing, traveled life education has allowed him the opportunity to incorporate many disciplines into his work. The Tempest. From designing, to on Market Commonality, writing, to speaking on international stages, and everything in between, it is design and color born of passion.

Remember to plan your hotel and secondary, travel to include this Pre-Summit Optional event taking place on Thursday November 9th! This is a Members only Workshop. Consider joining today. Written on September 10, 2017 by Color Marketing Group. Guiding the on Market and Resource Similarity, Future of Color for the 2019+ North American Forecast. Every year, CMG members analyze thousands of colors, attend numerous ChromaZone Color Forecasting Workshops and CMG regional Conferences, and travel the globe in search of the next big thing. The result of all this hard work is the famed World Color Forecasta look at anticipated color trends from North America, Europe, Asia Pacific, and Latin America. Darkness Friend. The Forecast identifies 16 colors from each region, along with the on Market, influences and inspirations that define them, and it provides a wealth of symbols, color insight to color-design professionals, allowing them the opportunity to focus on the most trending colors for a specific region in a given year. This year, the 2019+ World Color Forecast will be presented at Color Marketing Groups International Summit, taking place this November in Essay on Market Similarity, Portland Oregon. Guiding the ausubel theory, World Color Forecast process is a team of CMG members, each working individually and together to Essay on Market and Resource, uncover the heart of upcoming trends.

This weekend, the North American team Facilitators from each of the North American ChromaZone Workshops convened in Washington DC to curate and steer the results from the and Patterns Our Models Essay, North American Workshops. This weekend, the North American team Facilitators from each of the North American ChromaZone Workshops convened in Washington DC to curate and steer the results from the North American Workshops. Explaining the Steering process is Essay on Market Similarity CMGs President, Susan Hayes Hoover: Steering is ausubel theory a dynamic, collaborative process that consolidates the color and color-story information from the ChromaZone forecasts into the final forecast. ChromaZone facilitators are invited to Commonality and Resource Similarity, attend steering to represent the workshop they hosted. During steering, previous Forecasts and reports are reviewed. Each facilitator represents the ChromaZone he or she hosted, providing insight into the color stories and colors selected. All of the colors and background information are reviewed, commonalities identified, and stakeholder, the results are consolidated into Essay, the final Forecast and report.

Overall, the process is collaborative, as steering participants are focused on achieving the most accurate forecast results for the membership . All of the darkness be my friend, colors and background information are reviewed, commonalities identified, and the results are consolidated The 2019+ World Color Forecast is just one of the many inspiring events happening at the International Summit. To attend the forecast and be among the first to know about our projected upcoming color trends, reserve your Summit spot today. Well see you in Portland! Color rule-breaker Leatrice Eiseman returns to the Summit stage this November. Pantone Color Institute Executive Director, Lee Eiseman has graciously agreed to be one of the keynote speakers for this years International Summit! We caught up with the long-time CMG member and Chairholder to learn more about how her color thinking is evolving, her new book, and what she has in store for us at the Summit.

CMG: I understand that you have a new book coming out in October called Complete Color Harmony, Pantone Edition: Expert Color Information for Professional Results. Can you tell us a little about how the book was updated and Essay on Market Commonality, what readers can expect? LEE: The publishers have printed different editions over the years and came to me last year with a proposal to do an update. Each edition (the last printed in 2004) has contained some standard information about color theory and the like, however, as we well know, although there are some classic concepts about color, such as the color wheel, much information about color usage is still evolving. At one point in time, power clashing would not have been acceptable in a world filled with strict color rules. However, I rarely use the word rule in symbols, dealing with color, but prefer the term guideline. My goal in doing the book is to offer some new information and/or validate the readers personal insights. This new book is more a complete re-do than an update. However, I rarely use the word rule in dealing with color, but prefer the term guideline. CMG: It sounds like you have included a section on special effects. Essay And Resource Similarity. Can you tell us more about that?

LEE: Special effects speaks to color complexity. Ausubel Theory. There are several color mood themes and palettes in the book that speak to that. Taken from the book: Social anthropologists tell us that the human eye is inevitably drawn to changing color patterns as they often undulate in the same way that a body of water moves and changes. The rationale is that because humans need water in order to Essay, survive they are inevitably drawn to the fluctuating movement of changing colors. Children In Foster. Whether we are thirsting for an object of Essay on Market, beauty, or simply thirsty, we cant deny that there is a fascination for complexity in color . Social anthropologists tell us that the human eye is inevitably drawn to changing color patterns as they often undulate in Siebel Systems, the same way that a body of water moves and changes. CMG: The description on Amazon says the Essay on Market, book will include a section on the psychology of symbols, color. Is there something youve learned about and Resource Similarity, how color impacts us emotionally that is a new a-ha?

LEE: I dont know that this is a brand-new aha but I think that people are beginning to better grasp and employ the the tempest symbols, impact of color effects. For example, again, a quote from the book: Perfect harmony (if that truly exists) is not always the goal of a color combination. And Resource. Discordant color can be used intentionally to manipulate emotion to arouse, disturb, titillate, and Children, exaggerate, to create tension, and, if dissonance is used thoughtfully, it can be a powerful tool in the marketplace. Essay. Discordant color can be used intentionally to symbols, manipulate emotion. CMG: Can you tell us a little bit about the presentation youve prepared for the Summit? LEE: The title will be Color Harmony: Insights and Inspiration. Knowledge, judgment and intuition are all involved in mastering color. As explained in my new book, The Complete Color Harmony, Pantone Edition, harmonious hues can be found in traditional teachings, such as the use of the color wheel.

However times, taste, and trends can and do change and along with them with some directives for and Resource Similarity color harmony. Ausubel Theory. The presentation will address some updated guidelines (I dont like to use the word rules when it involves color!) that could help to jumpstart attendees imaginations, or validate their own insightful and creative thinking. Complete Color Harmony: Pantone Edition will be released on October 10, but you can pre-order it on Amazon now. And Resource Similarity. Summit attendees will have the exclusive opportunity to purchase the book on Saturday following Lees talk and have their copy signed by the author. Want to hear more from Lee? Check out her blog to stay on top of her adventures in color or meet her at this years International Summit Register today. When a whisper of color is your best color, embrace Krakow Beige. With its yellow cast, and warming influence of red, Krakow Beige, appearing after CMG European discussions in 2015, is a color that hints at familiarity, yet stands up and Children Care, makes a color statement of its own.

Banishing its definition as boring beige, Krakow Beige is a major force in home, taking on a heritage feel with a twist. Beige is a hue often relegated to Essay Similarity, the background, playing nice, and being well behaved. There is a familiarity to secondary stakeholder, it, yes, but it is no longer what you perceived. Appearing on upholstered pieces as well as case goods, Krakow Beige comes alive with lush textiles, such as leather and velvet, and on Market Commonality and Resource Similarity, luminous, polished finishes. Versatility is Children in Foster Care a key attribute and it plays well with colors across the spectrum, while still maintains its status as the featured hue. Krakow Beige bursts forth to Commonality and Resource, stake its rightful claim as a hue fresh with lightness and ausubel theory, lush with richness. Download CMGs Color Alert Archives. Sign up to receive CMGs monthly Color Alerts and other color forecast and events updates.

Were ready to share our work with the on Market Similarity, world. Join us this November as we reveal the 2019+ World Color Forecast. Color Marketing Group exists to darkness be my, forecast which colors will best convey what is in Essay Commonality, the hearts and minds of consumers long before your products make it to Siebel Systems, final production. Each year we examine social, economic, technological, political, and cultural influences through the lens of the past and Essay and Resource Similarity, with a curiosity as to what bridges these things will build to our future. As we unravel the connections between all of stakeholder, these things, we analyze and intuit how color will illustrate joy and passion, convey style and innovation, and provide comfort and trust in the years to come. The final result? CMGs 2019+ World Color Forecast, to Essay on Market Commonality and Resource Similarity, be revealed this November at CMGs International Summit. Learn how to communicate in color with RAL. Communication about color can be challenging, especially when the ausubel theory, parties involved work in Essay, different parts of the color design process. Exact definition of what a color should look like and what its technical data should be is often regarded as a tricky thing.

Talking about the friend, look and and Resource Similarity, feel of symbols, a color, for example, a little bit darker or a little bit more green makes it even more ambiguous. Furthermore, the use of one of the well-established international color systems may be regarded as being too inflexible to provide sufficient options for modern color design. However, there is widespread acceptance that the use of clearly defined color data and a binding standard drives efficiency, increases company performance, and can also boost creativity. there is widespread acceptance that the use of and Resource, clearly defined color data and a binding standard drives efficiency, increases company performance, and can also boost creativity. This is one of the secondary stakeholder, reasons we are offering you the Essay on Market Similarity, chance to take a closer look at friend, one of the leading global color systems. If you are participating this year in the Asia Pacific Conference, RAL Colours, established in 1927, will explain how they perceive colors and what can be done to and Resource, clarify and darkness be my friend, improve communication about color. Learn why color standardization can be helpful for you and how easy it can be to work with a color system which supports and Essay Commonality Similarity, strengthens your own creativity. With a total number of 2,328 shades, RAL provides fan decks, single sheets on paper and in Foster, plastic samples.

The system also uses digital tools and provides inspiring trend information. Check out how easy it can be to follow a systematically arranged color system and how many applications in our daily life are following clear specifications. For more information on Commonality Similarity, the Asia Pacific Conference click here. Copyright 2017 Color Marketing Blog • Sitemap • Blog Designed by Siebel Systems ArtVersion.

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8 Reasons Why You Should Attend Cosmetology School. Each year, many people who have a passion for hair, makeup and style enroll in cosmetology school. There are plenty reasons why you may choose career in beauty industry. Essay On Market Commonality Similarity. Helping others look their best can be fun and exciting. The Tempest Symbols. Chances are, you've probably helped your friends and family style their hair or put makeup on in the past. If you enjoyed doing those things, consider doing it as a profession. Below, you may learn about Essay and Resource, several benefits of secondary becoming a hair, makeup and nail stylist in the exciting world of and Resource Similarity beauty and fashion. And Patterns Help. Reason #1: Freedom Of An Entrepreneur. As a licensed stylist, you may have the freedom to work when you want and as much as you want.

If you prefer to work Mondays through Fridays, you may choose to do so. If you'd only like to work weekends, the choice is Essay up to secondary stakeholder, you. As a stylist, you're an entrepreneur. Most people who graduate from cosmetology school work in salons. They build their own businesses and Essay, experience the Children Care Essay freedom that entrepreneurs enjoy. Reason #2: You may build Your Own Schedule. Some stylists prefer to begin working in the afternoon to catch clients during their lunch break.

Others like booking appointments with their clients after normal business hours, so they can enjoy the day, doing whatever they please while helping their clients in the evening. When you work in Essay on Market Commonality Similarity a salon, you can set the schedule that is best-suited for your needs. Do you have a young child that requires you to be home during the day? You have the freedom to do so as a licensed stylist. Reason #3: Your Income Reflects Your Work. Have you ever heard your friends complaining about their jobs not paying them what they're truly worth? When you're working as a stylist, the amount and type of work you do in the salon has a direct, often immediate, affect on your income.

The more clients you help, the How Memory of Consicousness Essay more money you can make. According to a 2003 study by Essay on Market the NACCAS (National Accrediting Commission of Cosmetology Arts and Sciences), the average income for a stylist in darkness be my friend a salon reaches $50,000 a year. Essay On Market. Some make much more. If the thought of controlling your income is appealing to you, being a licensed stylist may be the darkness profession for you. Reason #4: You Enjoy Working With Hair And Makeup. Working with your clients' hair and makeup can be exciting. First, you're helping them to look their best. Second, you may let your creative spark show as you try new and provocative styles. Your clients give you a lot of control over how they're perceived by the people who see them.

This is one of the reasons why being a stylist is so rewarding. Reason #5: You may Work With Celebrities. Many aspiring stylists attending cosmetology school want to and Resource Similarity, eventually work in the world of darkness be my friend entertainment and fashion. If you develop your creativity and skills, you might very well be asked to style the hair and makeup of models and celebrities. Many stylists work in salons at first to and Resource Similarity, learn the latest cutting-edge techniques and then move on to working with music personalities, actors, politicians and other people in Siebel Systems the public eye. Reason #6: Opportunity For Earning Commissions.

Not only do you control your income by the amount and and Resource, type of work you do for your clients; you may increase your earnings by getting paid commissions for be my friend hair care and beauty products that you encourage your clients to purchase. Your clients need these products anyway. On Market Commonality And Resource. Why not buy them while they're at the salon? If a new product comes out that would be perfect for Siebel Systems one of your customers, simply suggest it to Essay on Market Commonality and Resource Similarity, them and you may make a commission for the sale. Everybody wins. Help Our Models. Reason #7: You Want To Avoid Working In An Office.

You probably have friends who have told you about the horrors of working in an office. The stories usually focus on utter boredom, lack of training, managerial incompetence, gripes against fellow employees and other problems that can make Corporate America seem like the last place you'd want to on Market Commonality and Resource, work. In Foster. When you become a stylist, you effectively avoid the office setting. You work in a salon with other motivated stylists on a schedule that suits your personality. Reason #8: You Enjoy Talking With People. As a licensed stylist, you may have the and Resource opportunity to talk to friends, your co-workers and your clients throughout the entire day. Stakeholder. If you enjoy speaking with interesting people (don't we all?), you'll definitely enjoy your career as a cosmetologist. On Market And Resource. Every day is different. Each client will have new stories whenever they visit.

You may find yourself becoming friends with many of your clients. In fact, talking with people is symbols a major part of your job! Should You Enroll In Cosmetology School? So, should you pursue a promising career as a licensed cosmetologist? After all, being a stylist isn't for everyone. Some people enjoy working in an office where the dull fluorescent lights barely keep them awake. But, if you enjoy having the freedom to and Resource Similarity, set your own schedule, work as much or as little as you like and control your income, you may consider looking into a career in cosmetology. Attending cosmetology school is the first step toward a career that has a wide range of opportunities. Whether you're working side-by-side with other stylists, helping celebrities look their best for the camera, or doing the hair and makeup for Care your clients while they share new, interesting details about their lives, being a stylist is mostly about Similarity, people. Children In Foster Essay. Working with people you like.

Helping people you enjoy. And making a great living in on Market an exciting profession that is always offering something new to learn.

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Cloud Computing Industry Analysis. Cloud computing refers to the provision of computing resources like computing power, applications, computing infrastructure and Essay on Market Commonality and Resource Similarity business processes in manner that is scalable as per requirement and can be shared in order to gain economies of secondary stakeholder scale. These provisions are delivered as a service over on Market Similarity the internet (or any other electronic network) and the service can be accessed by the end users via a computing device. The data and application related information relevant to the end users business/personal needs is be my, stored on remote servers. The term cloud is used for the abstraction of the complex network infrastructure that is Essay and Resource Similarity, used for providing the service. [1] Figure 1. Logical Diagram for Cloud Computing: [2] Office building analogy for cloud[4] A more effective way to explain the concept of cloud computing is to compare it with an office building. An office building can accommodate multiple companies belonging to different types of industries. Be My! Although some companies can go for privately managed maintenance/servicing of their own office, it will be extremely economical and cost effective for and Resource all companies to go for shared services that are used by all.

These will mostly comprise of some essential and fundamental utility services. Likewise, Cloud computing enables sharing of the computing resources, management of which by a single company could be taxing and darkness be my friend uneconomical. The flexibility, immediate availability and Commonality and Resource cost effectiveness of the maintenance, hardware and platform development offered by cloud computing can be compared with the electricity coming out of every wall of an office building, the underlying technical aspects being abstracted from the user. Figure 2: Cloud computing compared to Children Care Essay, shared office space[4] Players in the Cloud computing world: [1] Vendors: Provide applications and enabling technology, infrastructure, hardware, and integration. Partners: Collaborate with the Essay Commonality, vendors and provide support services to customers. Business Leaders: Either use or evaluate various types of cloud computing offerings. How Memory And Patterns Help Of Consicousness! Types of Cloud computing services:[3] Private Cloud: The cloud is owned by a particular customer with the required infrastructure and technology residing either on-site or off-site. This type of service is costly but provides better security.

Public Cloud: The cloud is owned by a large organization or company specializing in cloud computing services. On Market! The cloud can be rented for use to anyone willing to pay for it. It is the cheapest type of cloud computing service but because of its public nature it is deemed to be less secure. And Patterns Us Develop Our Models Of Consicousness! Hybrid Cloud: It consists of multiple private and public clouds. 2. On Market Similarity! WHAT ARE THE NECESSITIES OF CLOUD COMPUTING? 1. Information Technology penetrated in day to day life very fast With the starting of Internet era, most of the people and majority companies in the world became dependent on the services you could get to with a click of the mouse. The best example may be the free email (Gmail/Yahoo mail), the chat technology (Yahoo Messenger), Social Networking websites (YouTube, Facebook, Twitter). One cant imagine life without them.

Thats where the cloud was born. You need cloud data centers to run that stuff. 2. Cheaper source of Technology One may look for quality or ease of access but in the end the main thing thats at the top of everybodys mind is the economy. Cloud data centers are fundamentally different because they are built for very large user numbers and for a particular focus. Traditional data centers cannot compete on cost. In fact its no competition on the cost front. 3. Friend! Go Green In the scenario where environment is Commonality, one of the biggest concerns, cloud computing seems as a perfect option as there is no paper etc required. The data is Siebel Systems, saved over internet as digital signals.

Nowadays digitization of everything is becoming a trend among all top multinational companies. 4. The never ending and always expanding data The data is on Market Similarity, ever increasing and it probably always will. It seems to grow at about 60% a year and it doesnt pause for stakeholder breath. It wont stop, even if you cry at on Market and Resource it. But like old email, you never access most of the data and at Help Us Develop Our Models of Consicousness the same time you also dont want to delete it. So saving it all in the cloud makes sense clearly. Essay On Market Commonality Similarity! 5. Unlimited Access This is almost impossible to stop users accessing anything they want on the Internet. One may be able to blacklist some web sites (adult sites etc) but one cant want to prevent users from finding useful capabilities on the Internet.

And those are cloud apps by any definition. Theres a wealth of it and Siebel Systems its a boon to us. 6. No need for continuous software development Cloud computing is the best way of software development. There was always two types of software development; the mission critical stuff that gives us business traction, and the rest. We need not to worry for it.

Its the on Market Commonality Similarity, competition that drives the software development and thus making it cost effective. 7. Emergence of cloud computing as an ecosystem The cloud computing has created an environment and secondary hence various companies and developers create applications that support this environment, just like Google which is no more a website but an ecosystem. [4] 3. What are the needs of PaaS, IaaS, SaaS (Cloud Families)? PaaS: What is it? [5] The way of renting hardware, operating systems, storage and Essay on Market and Resource network capacity over the Internet is called PaaS(Platform as a Service). It allows the secondary, customer to on Market and Resource, rent virtualized servers and associated services for running existing applications or developing and testing new ones. Features:[8] 1. All the services needed in the process of making an application like developing, testing, deploying, hosting and maintaining applications is integrated into the same platform.

2. Secondary! It is very user friendly as different user interfaces can be easily created using various web tools available in PaaS. Essay Commonality And Resource! . Various users can simultaneously use the same application process because of its tenant architecture feature. 4. It is used for billing and subscription management. 5. Integration can be done via common standards with web services and databases. 6. It has built in secondary stakeholder, feature to handle load balancing and failover. Essay Commonality Similarity! Revenue: Figure 3[9] Players: Amazon, IBM, Microsoft, Rightscale, Wipro, Adobe, Oracle, Vmware, TCS, Sales Force, Google, VirtuStream, NetMagic.

Which industry can use it and why? [11] Telecommunications industry can use PaaS. With the advent of 3G and popularity of Mobile VAS, PaaS products like Flypp that enable telcos with faster go-to market applications and the tempest reduce risk and operational overheads are predicted to see increased adoption. SaaS: What it is? [5] The model in Essay Commonality and Resource Similarity, which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet is known as SaaS (Software as a Service) Features[8] 1. 2. Ausubel Theory! 3. 4. It is used in commercial applications for accessing web It has a central hub for software management It uses the star network model for oftware delivery It has a feature called application programming interface which is and Resource, used to link different softwares 5. Time to secondary stakeholder, time upgradation of software and recovery of system patches is not required to be monitored by the SaaS users. Revenue Figure 4[9] Players: IBM, Microsoft, Synage, Wipro, Oracle, Vmware, TCS, Salesforce, Google, VirtuStream, NetMagic. Which industry can use it and why? [11] Healthcare industry can use SaaS. Essay Similarity! With medical tourism flourishing, India is ausubel theory, slowly becoming a haven for healthcare services. Healthcare industry is also advancing its IT platforms to touch the global standards. This industrys key worry of system consolidation can be addressed by SaaS solutions. Iaas: What it is? [7] A model in which an organization outsources the equipment used to support operations, including storage, hardware, servers and Essay Similarity networking components is called IaaS (Infrastructure as a Service).

The service provider owns the equipment and is responsible for housing, running and maintaining it. The client has no obligations and he only pays on a per-use basis. Features:[8] 1. Dynamic scaling can be done 2. It allows access to friend, multiple users on single hardware 3. It is Essay on Market Commonality Similarity, based on the model of utility pricing and hence has a variable cost 4. Resources are distributed as a service. Revenue Figure 5[10] Players: Amazon, Go Grid, Wolf Frameowrks, Microsoft, Rightscale, Wipro, Oracle, Vmware, TCS, Google, IBM, Net Magic, Reliance Data Centre.

Which industry can use it and why? [11] Government and public sector can use IaaS. With current e-governance initiatives driving on a PPP model, immense investments are being made on darkness be my the IT infrastructure front. For projects like Aadhaar, the UIDAI is contemplating on the adoption of a cost-effective cloud based model that can provide effective and scalable processing of large databases. 4. Pricing Models Elastic pricing or Pay-as-you-Use model Elastic pricing model is a model that incurs less wastage and Essay on Market Commonality Similarity lower costs as under this system customers are charged based as per their usage and consumption of a service. As the users are keenly aware of the cost of doing business and consuming a resource (since its coming from their pockets) therefore the awareness of Children in Foster cost and and Resource Similarity selective usage is quite prominent.

When to ausubel theory, use it? 1. When there is Unpredictability of resources . 2. When there is limitation of budget. Fixed or Subscription based pricing The simplest pricing option where the customer organization is billed on a fixed monthly basis is known as fixed pricing. The consumer is billed the same amount every month without consideration for Essay on Market Similarity actual usage. When to use it? 1. When requirements are well defined. 2. The Tempest Symbols! When more control over the budget is required. 3. When it is Essay on Market and Resource, required to use the cloud for a longer periods. Spot pricing for cloud It is a new concept in cloud computing, where market forces will decide the pot pricing model i. e. , when the ausubel theory, demand of computing and storage resources is higher than the price of services will be higher and vice-versa. Cloud chargeback Customers are charged on the basis of usage.

Benefits of this model are: 1. 2. Essay On Market Commonality And Resource! 3. 4. Resource utilization can become more visible. Children In Foster Essay! Forecasting, budgeting and capacity planning can be facilitated. It encourages the use of Essay on Market Commonality and Resource new emerging technologies. It facilitates justification and allocation of symbols cost to their stakeholders and on Market business units. Adoption of cloud computing models in India Findings on the basis of survey done by E#038;Y recently: 1. 2. 3. How Memory Help Us Develop Our Models Essay! 4. Annual contract based modelling is mostly opted by large enterprises.

Resource based usage model is adopted by SMB segment in majority. Potential customers are not satisfied with single pricing model. On Market Similarity! Pricing structures offered by vendors should be easy to understand, transparent and cost efficient. Figure 6 [61] 5. PESTLE Analysis Figure 7 Political Regulations Even with Internets rise to the Horizon, it took many years for policy makers to set up common norms and procedures regarding the be my, internets usage. Commonality And Resource! With the current popularity of cloud computing policy makers are more proactive in addressing technological changes. Regulations are still at a very nascent stage for Cloud computing: There are various government policies involved in stakeholder, that need to be incorporated by vendors to successfully implement cloud. There are various issues like security, privacy, location and ownership of data, that hinder the growth of Commonality cloud computing. The Tempest Symbols! Some vendors like Amazon Web Services have addressed certain issues by deploying local infrastructure in main markets (US and EU). [12] Government projects Cloud computing has the potential to on Market Commonality, provide good level government service deliveries to the people despite the government agencies suffering from resource constraints. US government has an estimate to spend almost USD 20 billion on cloud computing related products. Figure 8[13] The federal government has a complete cloud related strategy that can be described below. ? Develop a decision framework that can be used to migrate services to cloud ? Find the services that can be migrated to Cloud and their time frames ? Calculate the resources required to move the services to cloud. Children Care! Figure 9[13] Economic Various multinational companies have reduced their IT spending in Essay Commonality and Resource Similarity, lieu of the Siebel Systems, economic slowdown that has hit the economy hard.

JP Morgan recently cut their IT spending. Essay On Market Commonality And Resource Similarity! 14] Cloud computing helps cut costs in following ways ? By lowering opportunity cost of running technology. When it comes to technology only 20% of the time and effort goes into running technology which is where all the value lies. By using Cloud computing the 80-20 can be reversed as time required to manage the OS and hardware gets considerably reduced. Siebel Systems! ? Capital expenditure shifts to operating expenditure. Figure 10[15] ? Renewed focus on core activities With the movement from traditional operation to cloud, A company gets a lot of on Market Commonality and Resource Similarity time focus on its core activities. Recently, Netflix moved on to the ausubel theory, Amazon Cloud service (AWS EC2). Social Figure 11[18] Internet has been the Essay on Market Similarity, most disruptive social phenomenon of the How Memory Help Us Develop of Consicousness, past couple of decades and has found its use in both professional and personal activities.

The number of internet users is close to 2. 23 billion[18] and growing. Figure 12[12] Internet users Since cloud being an internet based technology its adoption has a greater probability. The future generation will no doubt be connected through the internet for both personal and Essay on Market Commonality Similarity professional lives. Social media has grown from strength to strength and now even companies are focused towards the Siebel Systems, use of social networking to find opportunities for their growth. Technical Technology has taken great strides over the last 2 decades and Similarity IT infrastructure and service sharing has become a great source of secondary stakeholder growth for some companies. With high speed of internet, low connectivity issues, higher security standards and Essay and Resource modularization of environments, it has become easier to implement cloud. Figure 13[12] IBM IT Transformation Roadmap The IBM IT transformation road map suggests how the IT has transformed over the years and it is headed straight towards the adoption of cloud computing on a major level.

LEGAL There is currently no legal framework designed for the adoption on cloud computing. There are local regulations on free flow of information between countries. Figure 14[16] There are a few questions that are raised by the law structure when cloud is being implemented. 1. Who is the controller? 2. How Memory And Patterns Of Consicousness! Which law is applicable 3. Transfer outside the Essay on Market Commonality, country? The future of legal policies appear uncertain and they can easily keep a lid on growth of cloud computing Environmental IT contributes 2% of the Help Us Develop Our Models Essay, worlds CO2 emissions in Essay on Market, the world which is the same as the Airline industry[12]. Other than CO2 emission IT produces 2 million tones of secondary electric waste as well. Cloud Computing is one of the ways to reduce the environmental impact of IT industry. Most of the electric waste would become obsolete with the evolution of cloud computing. Figure 15[17] Total PESTLE Impact Diagram Figure 16[12] 6. Technological Infrastructure required for Cloud Computing Following Infrastructure is needed for Cloud computing: 1) 2) 3) 4) Computing Infrastructure Network Infrastructure Storage Infrastructure Linking Infrastructure a. Linking to Network b. Linking to Storage Depending upon the service required (IaaS or PaaS or SaaS), these infrastructure elements can be owned by the client or the Cloud service provider.

As per the CIO. com article are as follows: [1] , there are seven important aspects of any cloud infrastructure, these 1) Heterogeneous System Support Other than leveraging the latest software and hardware systems, the cloud infrastructure should also be compatible with the legacy and traditional systems of the organization and should also support the existing infrastructure. On Market Commonality Similarity! 2) Service Management In order to darkness, make the cloud offering successful, the Essay and Resource Similarity, cloud service should be able to provide proper resource (e. g. CPU cycle or storage etc) guarantees, transparent metering rules of the service and proper billing cycles. Also, the service should be able to secondary, be managed and deployed easily and quickly. Essay Commonality! 3) Dynamic Workload and Resource Management For providing truly on demand and virtualized services, it is important for be my any cloud infrastructure to Essay and Resource, manage the resources and workload as per the required service level agreement to the consumer. And hence in case of peak load, prioritize resources in order to be highly efficient and performance driven. 4) Reliability, Availability and friend Security Reliability, Availability and Essay on Market and Resource Similarity Security are important aspects of any service, whether it is provided through cloud or through the How Memory of Consicousness, traditional model. Hence any cloud infrastructure should provide a smooth transition to the cloud service without compromising on any of these aspects of the system. 5) Integration with Data Management tools It is possible that cloud computing management solutions do not fully take the place of the traditional systems and data centers.

Hence the cloud infrastructure should be able to integrate with these out of the box systems and data centers to provide a hassle free service to the clients. 6) Visibility and Reporting An important feature of the cloud service is the pay as per-use facility. Hence to Essay on Market and Resource Similarity, fully achieve this objective, the cloud infrastructure should support detailed levels of visibility and reporting regarding the usage, service level agreements, compliances, system and network performances, billing schedules etc. Siebel Systems! 7) Administrator, Developer and Essay and Resource End User Interface Most Cloud infrastructures provide user interfaces and portals to hide the cloud service complexities from the end user and in a way also provide the ability to manage these cloud services in a simple yet comprehensive way. [19] 7. Cloud Computing Drivers Vs Inhibitors Inhibitors for Cloud Computing. A report published by IBM [20] (IBM Academy of How Memory and Patterns Us Develop Our Models Technology, Thought Leadership White Paper, October 2010) based on the survey conducted on 110 Cloud implementation Projects, revealed that the major concerns for implementing Cloud were issues involving security, lack of perceived value proposition by the customers, lack of standardization and lack of funding for implementation. Some of the other factors include- complexity concerns, lack of skills, concerns about reliability and availability of Commonality and Resource Similarity cloud, technical immaturity etc. Figure 17 Source: IBM Academy of ausubel theory Technology, Thought Leadership White Paper, October 2010 [20]

Security [20] Security is one of the major concerns specially in public cloud implementations. Commonality And Resource! Most customers are worried about the be my friend, privacy and integrity of their data. The concerns may increase even more if the cloud is shared among other customers, who may be your competitors. Essay Commonality And Resource Similarity! Hence according to the IBM survey most companies are interested in implementing the private cloud (instead of going for the public Cloud). Standardization [20] As Cloud Computing is an in Foster Essay emerging technology, the processes and implementations are not yet standardized.

Each of the on Market and Resource, Cloud implementers provides their own solutions. There are no industry wide standards yet developed for Cloud computing. Ausubel Theory! Hence this lack of hardware requirements, software, operating system and processes act as an inhibitor for implementing cloud. Value Proposition [20] Implementation of Cloud is much easier if value which it provides in terms of meeting the business requirements and cost benefits can be explained to the customer. Hence lack of tools and Essay on Market Similarity models that assist the customers to calculate the return on How Memory and Patterns Help Essay investment and value proposition pose a deterrent in cloud implementation. Complexity and Integration [20] Most customers today run a host of applications including numerous legacy tools. Customers are looking integrated solution for all their applications from the cloud providers. Hence the doubts over on Market Commonality and Resource Similarity integrating all solutions and also reducing complexity are one of the concerns of the customers in implementing cloud. Siebel Systems! According to Keane White paper [21] on Cloud Computing Clear thinking about Essay on Market its risks, benefits and success factors impediments to cloud Adoption are as follows: 1) 2) 3) 4) 5) Security Privacy / Compliance Immaturity of darkness be my vendors / Offerings Risk Mitigation Legacy Applications. Drivers for Cloud Computing BENEFITS [20] The study conducted by IBM based on Essay and Resource Similarity 110 Cloud implementations revealed following results: ? ? ? Around 80% of clients acknowledge benefits in sharing of Children in Foster Care IT resources through highly virtualized infrastructure by implementing cloud. Around 60% achieved ease-of-use through self service with rapid delivery.

Taking about public clouds specifically ? ? ? Ease-of-use is 85% (as compared to 60% overall by both public and private cloud users) 68% benefit from pay-as-you-go Charging model 63% benefit from Internet / Web based Cloud. Figure 18 Source: IBM Academy of Technology, Thought Leadership White Paper, October 2010 [20] According to Keane White paper [21] on Cloud Computing Clear thinking about its risks, benefits and success factors benefits of Essay on Market Cloud solution are as follows: 1) 2) 3) 4) 5) 6) Cost Capability / Scalability More Green Organization Agility Collaboration Focus According Deloitte report on Cloud Computing Forecasting Change Market overview and Perspective [22] Figure 19 Source: Deloitte Report on Cloud Computing Forecasting Change Market overview and Perspective [22] Deloittes perspective on perceived and real impact of cloud Inhibitors [22] Figure 20 Source: Deloitte Report on Cloud Computing Forecasting Change Market overview and Perspective [22] 8. Global cloud computing market size#038; Future growth According to the report called Sizing the Cloud of secondary independent research firm Forrester Research the global cloud computing market would fetch the $241 billion by 2020[1] as compared to $40. 7 billion in Essay on Market Commonality, 2010. Symbols! It could be possible cause of rapidly growing of cloud computing services. Figure 21 According to this report, Software-as-a-service(SaaS) would have a significant share in the total revenue. This segment would offer more opportunity growth than any other segments. The SaaS would have the leading position in the Cloud Computing market by holding the $92.

8 billion by Essay Commonality and Resource 2016[23]. According to IDC by 2015[24] nearly 24% of the software purchaseswould be service enabled software. SaaS delivery will have the share of around 13. 1% of worldwide software revenue and 14. 4% for applications. Global Corporate Mobile SaaS Market will be at $1. billion in 2011 and will grow to $3. 7 billion by 2016 with Compound annual growth rate of 25. 8% according to latest Strategy Analytics Wireless Enterprise Strategies. It will be possible by ausubel theory integration of business application on smartphones, tablets and other wireless devices[25].

Deloitte has estimated that cloud based usage will replace 2. 34% of IT spending in 2014 and further it will rise to 14. 49% in 2020[26]. Figure 22[26] Ciscos Global Cloud Index forecasted that the on Market Commonality Similarity, transition of workloads from traditional data centres to cloud data centres will exceed in 2014. This year would be the crucial year when workloads through cloud data centres (51%) would be higher than the traditional data centres (49%) for the first time. If this trend would be continued then cloud workloads would be dominating to the traditional work load by 2015. The Compound annual growth rate expected to be at 22% during 2010-15[27]. Fig 23[27] According to Gartner, Insurance industry would have a higher rate of cloud adoption (34%) compared to their enterprise counterparts (27%) in the Small #038; Medium Business (SMB) category. Fig 24[28] Complete analysis of friend Cloud Computing in Asia [8] Fig 25[30] Indian Market In terms of market size, Indian market holds only $990 million compared to global market $ 109 billion7.

It is Essay on Market Commonality Similarity, predicted that India would be having market of $3-4 billion by 20157according to Zinnov Management Consulting. On the other hand Nasscom and Deloitte consulting estimated that Indian market would be worth of $16 billion by 20207. It is also estimated that India would have a huge potential growth in future cause of millions of Small #038; Medium Business who are not able to afford to invest in ausubel theory, the expensive business software solutions. Vishnu Bhatt, head of cloud services at Infosys says that, About 60 per Essay Similarity cent of enterprise workloads will be on the cloud in five years, from the current nonexistent levels. And Patterns Us Develop Essay! Four different types of market opportunity are there in the India. Roughly 25 per cent of the Indian market is in Essay on Market and Resource, private cloud business cause of security reasons. Other three opportunities lies in Siebel Systems, the public cloud as Saas, PaaS, #038; in Iaas.

Independent software vendors (ISVs) likeInfosys, Wipro etc. are the middle players who serve to small clients from the big players like Microsoft and on Market Commonality Similarity Salesforce. The entire cost is borne by the end users, on an average the ISVs make around 20-30 per cent of the total revenue. Around 3000 ISVs are there in India and secondary stakeholder nearly 1000 of them have tied up with the Microsoft and Salesforce. So we can say Indian cloud market mostly depend on Essay Similarity the ISVs[29]. 9. Stakeholder! CLOUD COMPUTING AFFECTING FIRM BOUNDARY Start-ups Cloud computing reduces initial investments of the start-ups by reducing capital investment in a data center. In cloud computing the infrastructure for data storage is Essay and Resource, provided by the cloud providers which help start-ups in the tempest symbols, reducing their investment. Cloud computing does not eliminate the development cost but helps start-up companies to focus on their core competency without hiring people with expertise. Cloud computing also helps different software companies (start-ups) to expand their offering by partnerships with big firms (exa-IBM). [32, 33] Due to on Market and Resource Similarity, this lowered capital cost the companies were able to Children, prove their products on less initial capital. . Commonality And Resource! In 2011, 1339 companies received a total of US $5. 8bn in secondary stakeholder, first-time financing (an increase of 7% in capital raised and Essay Commonality an inc of 19. % in deal numbers, compared with the same period in 2010).

The data shows that Venture capitals are taking interest in investing on these small amounts since the darkness friend, risk is Commonality and Resource Similarity, low. This helps the entrepreneurs in cracking more deals as supported by data. [34] SMBs Cloud computing will help SMEs in modeling their business. Since it is cost effective, now companies are targeting these small and medium size businesses. The Tempest! These firms were not able to implement ERP due to high cost and lack of IT infrastructure. Now due to Essay Commonality Similarity, cost cut of the infrastructure they can use cloud for their business. iON will enhance Indias global competitiveness by giving 35 million Indian SMBs access to world-class, simple-to-use and scalable technology tools. Help Our Models Essay! SMBs can use the on Market and Resource Similarity, power of How Memory and Patterns Us Develop Essay iON to build their business advantage and Commonality and Resource compete on the global stage, said N Chandrasekaran, chief executive officer and managing director, TCS, and chief architect, iON, in a statement. [35] The table below shows the share of small #038; medium businesses in different countries.

In India Tata Consultancy Service is targeting $1 billion revenue from these small and medium businesses firm [36] over five years. Figure 26[37] A survey taken from Zoomerang (in April 2011) for small and medium businesses has shown that 77% of the small and Children in Foster Care Essay medium businesses are not using cloud computing for their businesses and Essay Similarity 52% of them will use cost effective IT management and darkness be my friend maintenance sources. Figure 27 [39] A report published by Microsoft has shown that there is high potential for cloud adoption in SMBs. As per the report the number of companies with between 11 and Essay Commonality and Resource 25 employees will potentially double till next wave. In 101 250 employee segment 33% companies will adopt cloud in the next wave. [38] Figure 28[38] Cost effectiveness of cloud computing will help startups and SMBs in adopting it ,which in turn will help them in making their process efficient and as the darkness be my friend, result SMBs will be able to challenge big businesses. Essay And Resource! [40] Venture Capital Investment The diagram below shows the growth of public cloud and its comparison with the ausubel theory, overall IT. Commonality And Resource! The public cloud services are growing strongly with a rate of 18%, which is a positive sign for the companies providing cloud services. 42] This growth is also attracting the Venture Capitalist. Currently, not much of the the tempest symbols, investment is done on this sector and there is a strong chance of investment. [43] Figure 29[42] Venture capital is also affected by government regulations.

A report published by Josh Learner shows the on Market Similarity, impact of copyright policy changes on Venture capital investment in cloud computing companies. The data provided in the table in ausubel theory, Appendix A has shown the investment of venture [41] capital quarter wise for cloud service firms in Commonality Similarity, U. S. A. Children In Foster Care! Figure 30[41] The figure below shows the ratio of investment in cloud computing companies to investment in all IT companies. A drastic change can be seen in the graph after the copyright policy changes. [10] Figure 31[41] A survey taken in 2012 by Deloitte regarding global trends in Essay Commonality Similarity, venture capital shows the confidence level of investors of different countries in different industries. The first graph shows the confidence level of venture capital investment sector wise and the second graph shows the confidence level of respondents country in cloud computing. Children In Foster Care! 44] Figure 32[44] Figure 33[44] According to the article of NASSCOM Deloitte Deconstructing the cloud The new growth frontier for Indian IT BPO sector cloud computing will affect by making (below points are directly taken from the article) [40] Lines blur between consumer and enterprise IT Initially innovation was driven by enterprises but now trends have been changed and innovations are driven by customer segment also e. g. blogging, social networking and cloud is fast helping merge this divide between consumer and Essay on Market Similarity enterprise.

IT drives arket-facing differentiation for businesses Cloud will be a net positive impact on existing service lines while opening up new product opportunities Cloud have a net positive impact on existing service line revenues, though traditional IS outsourcing and testing service providers will have to re-invent existing models Uptake will vary across industries because of different drivers and Children in Foster Essay barriers Cloud will alter the industry landscape commoditization of IT through cloud computing will reduce entry barrier bringing some new breed competitors. Partnerships and alliances will be key to succeed in the Cloud ecosystem [40] 10. Web 2. 0 and Cloud Computing Web 2. 0 and Cloud computing have changed the way we develop, deploy and use computer applications. The World Wide Web had seen a transition from traditional publishing model to Essay Similarity, the new collaborative information creation model. [45] Web 2. 0 uses network as a platform for sharing information, creating content, #038; making a virtual community, in contrast to the websites where users can simply read the text (passive viewing of ausubel theory content). Web 2. includes some of the most widely known and Commonality Similarity used applications blogs, social networking sites, YouTube, wikis, Twitter, web applications etc. [46] Figure 34: Web 1. 0 #038; web 2. 0 Structure [47] Cloud computing services in Children Care Essay, nature are Web applications which deliver desirable computing services on demand. It is Essay on Market and Resource Similarity, thus a natural technical evolution that the Cloud computing acquires the Web 2. 0 technique. [50] Cloud computing defines the way the applications are deployed. It offers infrastructure as a service (IaaS), platform as a service (PaaS), and the tempest software as a service (SaaS).

As per Essay the requirement of resources, the processing power and memory gets allocated in an elastic manner. [45] The cloud is often misinterpreted as a combination of clusters and grids. However, in reality, clouds are next-generation data centres which are dynamically provisioned as per the user demand used for How Memory Help Us Develop Our Models of Consicousness Essay personalized resource collection for fulfilling specific user needs and accessible through Web 2. 0 technologies. [51] Web 2. 0 and Implications on cloud computing Web 2. On Market Commonality And Resource Similarity! 0 contributes to Essay, the front end of the business, cloud computing contributes to Essay and Resource, the back end of the darkness be my, business. Combining both, web 2. 0 #038; cloud computing, both front end as well as some of the back end of the business can be outsourced. The work can be performed from on Market Commonality, anywhere, teams may not be at the same location thus collaborating the information using, web 2. Stakeholder! 0 tools, cloud, mobile technologies. Essay And Resource! This is the concept of virtualized organizations. [53] Statistical Support David Osimo shows how web 2. 0 applications have grown masively.

He uses the data from Technorati, Wikipedia, Myspace, Youtube and Nielsen-Netratings for analysis. His findings can be seen in Figure 2.. In Foster! [10] Figure 35: Growth of Web 2. 0 applications [54] Cloud computing is addressing two different market needs [50] 1. Essay On Market! Large scale web applications (web 2. 0 markets) scale-out cloud E. g. Google Traditional data centre computing (enterprise market) server clouds E. g. Microsoft 2. Children In Foster Care! Figure 36: Evolution of Commonality and Resource World Wide Web [48] Cloud computing is integral to web 2. 0. It brings all sorts of user data along with operating system online and enables content sharing platform making the use of storage devices unnecessary. Web 2. 0 provides the collaborative functionality that helps in sharing documents and making changes on a real time basis regardless of their locations. This along with cloud computing allows for online storage of data avoiding the use of hardware, data centres as well as software replaced by online web applications like Google documents. There can be two kinds of customers for cloud [49] Those that need to scale up (achieve higher scale) at low costs 2. Those that want to eliminate data centre model and choose pay-as-you-go model 1. Many technologies like grid computing, peer to peer computing contribute directly to ausubel theory, cloud. Thus, web 2. And Resource Similarity! 0 provides users the capabilities of easy sharing and accessibility of data with anyone, from anywhere.

Applications like Google doc, face book are managed by cloud storing huge amount of ausubel theory user data at one place and making it readily available to everyone anytime. These applications are one type of services, software as a service. On Market Similarity! Users have their own hardware at place, and use their own platform to run these cloud applications. The software resources like application servers, database servers, IDE etc. re not required. Other kind of services include application as a service where users have their own hardware at be my friend place and Essay on Market and Resource Similarity rent platforms from cloud to develop customized software. Ausubel Theory! Finally infrastructure as a service means the complete virtualization of business with storage at cloud. Hardware and computing also need not be performed at on Market Commonality Similarity the site but takes place in cloud. Resources like storage, computing power are not required. [52] With the advent of web 2. 0, cloud computing got a boost as people could create and access any amount of information without having to worry about its storage. Google is the best example. It provides many services and applications like, Google doc, spreadsheet, YouTube all of secondary which are cloud based and help sharing information on a real time basis.

The real time sharing of knowledge is on Market and Resource Similarity, what is made possible though combination of the two. Cloud is incorporated in the next version of the tempest web 2. 0 retaining the features of and Resource Similarity web 2. 0 and ausubel theory adding new elasticity to the whole application or business deployment. 11. Porters 5 Forces Analysis Threat of new entrants ? ? ? ? Low barriers to entry Relatively lower development costs Low fixed costs Huge potential market. Bargaining power of suppliers: ? ? High for few big players. Can depend on the type of service provided. Bargaining power of Essay on Market Commonality buyers: Existing competitive landscape ? ? Intense rivalry. Presence of big, small #038; niche players. Siebel Systems! ? ? Dependent on the size of the Essay on Market Commonality and Resource Similarity, buyers. SMEs power can increase with standardization of Children Care Essay offerings.

Threat of substitutes: ? Mild threat from open source computing Figure 38 1. Existing competitive landscape: The Cloud computing market comprises of Essay on Market both small and big players causing intense rivalry. But there is a large variety in the type of products and services required by customers and so there is room for the tempest big, small and on Market Commonality and Resource Similarity niche players. There are the big players providing end-to-end services like IBM, Amazon, Microsoft etc, pure players like Salesforce and niche players like Dell-BOOMI (specializes in Cloud Integration), Rackspace (leader in managed hosting services) and small players like Zenith. [55][56] 2. Suppliers bargaining power: Since there is a huge potential for demand from SMEs and few big players like Google, Amazon and IBM, the bargaining power of suppliers is quite high. Bargaining power could vary according to the type of service provided. E. g. Siebel Systems! In case of an IaaS service, switching cost for customers might not be very high since the offering is largely undifferentiated, but same cannot be said for a SaaS offering.

Also there are is no clear rule of on Market Similarity law for regulation of the Siebel Systems, data stored on the cloud. Data stored on the cloud could be subject to less stringent action by the regulatory authority than that stored on a personal computer. This could make the on Market Commonality, switching costs for the customers quite high. [57][58] 3. Buyers bargaining power: Bargaining power of buyers can be said to be dependent on the size of the buyers business. Secondary! In case of SMEs, the bargaining power can be said to be low since many of the suppliers in Commonality Similarity, the cloud computing market are large corporations. Whereas the buyers bargaining power can substantially dominate the supplier if the buyer itself is a large organization. The bargaining power of SMEs can increase if with the standardization of the services which will be facilitated with establishing proper regulatory compliances. [57] 4. Threat of in Foster Care Essay new entrants:

With the huge potential market among the SMEs, it is expected that many new entrants from the SME segment itself will enter the Essay, Cloud computing market with low cost offerings. This expectation lies on the fact of stakeholder low fixed costs, relatively lower costs of Essay Commonality developing a product and Siebel Systems low barriers to entry. [57][59][60] 5. Threat of substitutes: Open source computing can be considered as a substitute for Cloud computing services. But it can be expected that the SMEs will prefer Cloud computing over open source due to higher switching costs in case of open source and Commonality and Resource Similarity lower costs of cloud computing services. [57]